Ernie Ball is a leading innovator of guitar strings. The Ernie Ball Company also has a large selection of accessories including straps, picks, Ultraflex cables, volume pedals, jacks and plugs, amplifier hardware, clothing, and music books. Ernie Ball is an unlikely executive. He regards profit-and-loss statements as necessary distractions, and he never does market surveys to determine whether products on the drawing board would succeed. He has earned his reputation by following his instincts.